Brand identity refresh
Maanvi Logo
A logo evolution study for Maanvi, refining an older mark into a cleaner, more scalable 2025 identity.The Maanvi logo refresh was about keeping memory without keeping every old detail. I used the 2017 mark as the emotional reference, then simplified the 2025 version so it could feel cleaner, brighter, and easier to recognize at small sizes.
I treated it like a quiet identity evolution: preserve the spirit, reduce the noise, sharpen the silhouette, and make the logo feel more confident across digital and printed surfaces.